Big promotions or frequent promotions? You can’t have it all, it seems.
Hilton’s promotions are rarely the industry’s most generous. In fact, the company has settled into somewhat of a marketing rut with its continuous string of middling double-points offers. But what it lacks in imagination and generosity, it makes up for in intensity. I can’t remember a single week during the past two years when a Hilton stay would not have earned at least that modest bonus.
And the beat goes on …
Offer Details
Between September 1 and December 31, Honors members will earn double points for every qualifying stay. The same as they did between May 1 and August 31. And so on before that.
Related:
There’s a new kicker added for Diamond members: They’ll earn 10,000 bonus points for every 10 nights, up to a maximum of 50,000 points after 50 nights.
Registration is required.
Deal or No Deal
Double points might be thought of as the minimum bonus required for an offer to be worthy of being called a promotion. Anything less would be met with disappointment or derision by loyalty-program members. It’s better than nothing, but hardly an excitement-generator.
But again, Hilton’s sheer consistency in keeping the earning rate even modestly elevated is a plus for the program.
Note that Hilton’s 500-point bonus for bookings made via the Honors mobile app will remain in effect through the end of 2017, and is combinable with this promotion. Every little bit helps, right?
After 20 years working in the travel industry, and almost that long writing about it, Tim Winship knows a thing or two about travel. Follow him on Twitter @twinship.
This article first appeared on SmarterTravel.com, where Tim is Editor-at-Large.
“Hilton’s promotions are rarely the industry’s most generous. In fact, the company has settled into somewhat of a marketing rut with its continuous string of middling double-points offers. But what it lacks in imagination and generosity, it makes up for in intensity. I can’t remember a single week during the past two years when a Hilton stay would not have earned at least that modest bonus.’
What a silly statement that sneers at a double-points offer, calling it “lacking in imagination and ungenerous”! Could you point to promos by any of the other major hotel loyalty programs that have been more imaginative and more generous than Hilton Honors, as well as consistently ”intense” over the last couple of years, at least?
Inquiring minds wanna know!