Europcar car rental has launched a new loyalty program, Privilege. Europcar Privilege members receive express pick-up service, a 10 percent discount on all car rentals, a 10 percent discount on unrestricted weekend rates at Accor hotels and A|Club Silver membership, which includes a 50 percent point bonus and welcome gift and drink upon arrival to your hotel room.

Privilege members who complete 10 rentals (or 40 days) in a year will be upgraded to Privilege Executive elite status, which comes with a 20 percent discount on leisure rates, free car upgrades and complimentary A|Club Gold membership. A|Club Gold membership normally requires members to stay 30 nights or earn 10,000 A|Club points and includes benefits such as a 75 percent point bonus, Silver elite benefits, late check-out and room upgrade, when available.

Complete 25 rentals (or 85 days) and receive Privilege Elite membership, which includes a 30 percent discount on leisure rentals, one free weekend rental per year, free additional driver, Gold A|Club status and 200 A|Club bonus points on your first Accor stay. Visit http://www.europcar.co.uk for more information.