Japan Airlines has decided to create a frequent flyer program for pets that are taken on domestic flights.
The mileage program will be launched in March, JAL said, and at the same time it will simplify fees for hauling pets on its flights.
The JAL Pet Club, as it will be called, will allow consumers to exchange points for in-flight cage rentals, pet airfares and presents for their pets.
“We are unaware,” a JAL official told the Japan Times, “of any similar services targeting pets offered by other airlines, Japanese or foreign.”