Rezidor SAS Hospitality, the parent company of Radisson SAS Hotels & Resorts, has launched a new guest loyalty program — Gold Points by Rezidor SAS.

Members earn 20 points for every Euro of qualifying spending and points can be earned for spending in hotel restaurants, room service or even on laundry bills. Some quick pounding on the calculator shows that, at this earn rate, members can, on average, earn a free night for every 12 nights stayed.

In addition to the points earned, Gold Points members will be offered the best room available upon check-in. And of particular interest, status points that count toward elite levels will be earned for both redemption and paid stays. Gold Points do not expire and there are no blackout date restrictions.

Gold Points can be earned at and redeemed for participating Carlson hotels in North America, including Radisson Hotels & Resorts. Hotel guests residing in Europe, the Middle East and Africa can enroll at any Radisson SAS hotel or by visiting http://www.rzgp.com, with a 1,000 bonus point enrollment award.