A recent issue of Advertising Age magazine noted that after the announcement by Delta Air Lines introducing its SimpliFares nationwide, searches for “Delta SkyMiles” rocketed on Yahoo! by… Continue Reading
Latest Articles
Miles Helped Form a Mega-Star
Long before ABC’s spy-girl thriller “Alias” made her one of Hollywood’s favorite female hotties, actress Jennifer Garner was literally enjoying the high life even though her family… Continue Reading
Aloha Airlines Files Chapter 11
The parent company of Aloha Airlines has filed for protection from creditors under Chapter 11 of the U.S. Bankruptcy. The move is not expected to affect service. The airline, one of Hawaii’s two… Continue Reading
Every Little Mile (and Point and Dollar) Helps
It took FlyerTalk.com poster “justind” less than five minutes to earn 10,000 free Delta SkyMiles during the recent “Dash to the Gate” online promotion – and it took him less… Continue Reading
Research: Frequent Flyers Rich and Loyal
The higher a household’s income, the more likely its members are to join frequent flyer programs, according to a new survey published by Parago, a U.S.-based marketing services company. In addition,… Continue Reading
Prime Rewards, Hyatt Gold Passport Announce Changes
Prime Hospitality and Hyatt will soon be implementing changes to the Prime Rewards frequent guest program, with regard to Prime’s Wellesley Inns & Suites and Prime Hotels & Resorts brands,… Continue Reading
British Airways Focuses on the Colonies
British Airways Executive Club is pursuing its North American customers with a vengeance, offering one of its richest mileage bonuses ever. U.S. and Canadian members who complete at least one transatlantic… Continue Reading
Carlson Hotels Launches New, Cross-Brand Loyalty Program
Say what you want about Minnesota winters, but don’t think that North Star Staters are idle while the snow flies. Minneapolis-based Carlson Hotels Worldwide (think Radisson, Park Plaza and Country… Continue Reading
Prepaid Elite – Only From Mileage Plus
Buying elite status is nothing new, but buying a whole year’s worth of travel in advance and picking up the perks right away? That’s precisely what United Mileage Plus is allowing members… Continue Reading
This Month in History
Feb. 1983 – The first frequent flyer program by a Hawaiian-based airline is introduced by Hawaiian Airlines – Gold Plus. Feb. 1986 – The Holiday Inn Priority Club program officially… Continue Reading