SWISS TravelClub is retooling its marketing approach. A recent shift to new customer relationship management software will allow the program to focus in on specific customer groups. “SWISS is now… Continue Reading
Latest Articles
Spain: Iberia Offers Credit Cards With Chips To Speed Check-In
Iberia has introduced a new credit card, in conjunction with Visa, with a built-in microchip and radio antenna — enabling holders to speed their journey through the airport when traveling on the… Continue Reading
Southeast Asia: Vietnam and Cathay Pacific Team Up
Vietnam’s national carrier, Vietnam Airlines, has agreed to terms with Hong-Kong based Cathay Pacific Airways on a frequent flyer reciprocal arrangement. Vietnam Airlines Golden Lotus program members… Continue Reading
South African Airways Revises Voyager Program
On April 1, South African Airways’ Voyager program introduced sweeping changes. A recent letter to members outlined the changes, which include a significant increase in the amount of spending required… Continue Reading
Tarom Romanian Ups the Ante
Tarom Romanian Smart Miles has recently increased flight-earning ability for its members. As of April, Smart Miles members earn 250 percent of miles flown on C-class tickets (Business), 200 percent on… Continue Reading
Philippines: Mabuhay Miles Piles on the Perks
Philippine Airlines Mabuhay Miles has served up a veritable smorgasbord of earning opportunities for the second quarter of 2003. In addition to a 50-percent mileage bonus to Ho Chi Minh City, Jakarta,… Continue Reading
Pakistan: PIA Releases New Credit Card
Pakistan International Airlines and the Standard Chartered Bank have partnered to release a co-branded credit card. Members of PIA’s Awards Plus frequent flyer program will earn 500 points upon… Continue Reading
New Zealand: Former MP Broke Rules with Free Holiday Flight
A former New Zealand Minister of Parliament has broken parliamentary rules over the use of frequent flyer points, according to the Dominion Post. Former MP Penny Webster admitted that she used Airpoints… Continue Reading
New Zealand: NBR Offers 1 Million Airpoints to Readers
A readership campaign offering l,000,000 Air New Zealand Airpoints as a prize has been launched by The National Business Review — New Zealand’s largest business newspaper. One of the richest… Continue Reading
Netherlands: KLM Says No Merger with BA
Despite rumors to the contrary, KLM Royal Dutch Airlines told Reuters on March 23 that it did not plan to merge with British Airways, but that it was in talks with both BA and Air France to join one of… Continue Reading