British Airways Executive Club members who reside in the United Kingdom or Ireland have the opportunity to get an upgrade from Club World to First on their next flight. That’s right: From now until Dec. 16, Executive Club members who live in the U.K. or Ireland can get an upgrade to FIRST one-way every time they fly a full fare roundtrip in Club World. Additionally, members will receive a third more BA Miles and a minimum of 300 tier points. Members will also get to use the upgrade on whichever leg of the journey they choose.

British Airways FIRST offers highly personalized service and privacy. On the ground members can take advantage of Concorde Room Lounge privileges at London Heathrow and New York JFK, or the comfort of one of BA’s FIRST lounges.

This offer is not available for bookings made over the Internet, and the upgrades must be requested at the time of booking. There in no limit to the amount of times a member may take advantage of this offer, and as usual, this promotion is subject to availability and capacity controls. For more information and complete terms and conditions, visit http://www.ba.com/upgrade