Air Berlin received a Loyalty Award 2010 from Airline Business and Global flight, a magazine and management company specializing in frequent flyer programs. The airline received the honor for its “My Route” benefit where topbonus members earn double miles on a designated favorite route within Europe. The panel of judges gave the following reasons for their verdict: “Air Berlin cleverly developed a product innovation during a challenging commercial year–staying ahead of the customer status curve. This innovation delivers improved customer satisfaction.”