Miles & More has led the industry in providing creative ways to burn your miles. A prime example: the “Award of the Month” that may be found on miles-and-more.com. This month, members are tempted by the Chrono Big Date II wristwatch from Lufthansa. The new Ronda RL 5050C mechanism with the date and day display changes from 31 directly to 01 and is 2.5 times larger than other quartz clockwork mechanisms. The watch, waterproof to 5 atm., has a matt stainless steel housing with rotary bezel, leather strap, minute and hour counter and mineral glass, plus the Lufthansa logo engraved on the back. It comes with a 10 year manufacturer guarantee.

The watch retails for EU179, and would normally run a cool 45,000 miles, but until March 31, members can snap it up for just 36,000 miles.

The watch is available for EU and UK delivery only.