At press time, Air Canada was slated to emerge from bankruptcy at the end of September, and rumors were swirling that Aeroplan may ultimately be spun off as a stand-alone business. Marketing experts at… Continue Reading
Latest Articles
SkyMiles Members May Now Donate Miles to Assist Military Families
Delta SkyMiles members now can donate miles to assist families of hospitalized military personnel via a new SkyWish partnership with Fisher House Foundation. Founded in 1990, Fisher House donates “comfort… Continue Reading
Correction re. Northwest WorldPerks Mileage Accelerator
In our last issue, we told you about Northwest’s “Mileage Accelerator” promotion, through which WorldPerks members earning miles from Alamo, Dollar, National or Thrifty will have their… Continue Reading
Study: Why Loyal Customers Leave
When consumers leave a loyalty/rewards program, most (70 percent) cite the length of time it takes to build up points as the primary reason, according to a Maritz Poll commissioned by Maritz Loyalty Marketing… Continue Reading
Delta Amex Offers More Double Miles
Delta SkyMiles American Express cardholders: Are you bored with the double miles you earn at supermarkets, drugstores, gas stations, home improvement/hardware stores and the U.S. Postal Service? No? Didn’t… Continue Reading
ATA Rolls Out New Card
ATA Airlines is partnering with U.S. Bank to introduce the ATA Platinum and Business Visa cards. The ATA Visa cards provide customers the ability to earn ATA Travel Awards while also offering all the… Continue Reading
Marriott and Amex Offer Up To 25,000 Points
Marriott Rewards is offering members 5,000 bonus points for every third stay completed between Sept. 15 and Jan. 31, 2005 at a Marriott hotel when they pay with an American Express Card. Members can earn… Continue Reading
Northwest Introduces "Mile-Zilla"
Northwest WorldPerks has added to its fall promotion schedule with the introduction of “Mile-Zilla.” Like other popular WorldPerks promotions, such as “Mile-Palooza,” this one… Continue Reading
Oneworld Offers up to 15,000 Miles
Oneworld alliance is offering air travelers an enticing incentive to encourage them to sample more of its international network — a bonus of up to 15,000 miles or points. To participate, you must… Continue Reading
United, Northwest Offer "Free for Three"
United and Northwest have reintroduced the “Fly three, get one free” promotions that caused such a stir earlier this year. United actually led the charge, offering a free domestic economy… Continue Reading