Air Canada’s Aeroplan has continued its re-invention with the launch of a new branding and marketing effort.

A new orange logo will grace the front of 6 million new cards the program is sending to its existing members, which will allow members to earn miles at retail partners.

Of interest is the distinct lack of Air Canada’s presence in the re-launch. Some have suggested that the loyalty program, which has been highly successful despite Air Canada’s struggles, is beginning to distance itself from the carrier in order to become a more general-purpose rewards program, not unlike Air Points.

There has also been some slight tweaking of award levels for infant travelers — something you will certainly want to be aware of if you’re planning a family vacation this summer.

Effective July 6, infant rewards on international reward travel will be changing. The current 7,500-mile level for travel between Canada or the U.S. and South America will drop to 5,000 miles in Hospitality Service, and from 10,000 to 7,500 miles in Executive class.

Travel between Honolulu and Sydney, currently 7,500 miles in Hospitality and 10,000 miles in Executive, will drop to 6,000 and 9,000 miles, respectively.

At the same time, travel between North America and Europe will increase from 5,000 miles in Hospitality to 6,000, and from 8,000 to 8,500 miles in Executive.

Travel from North America to Asia, Tel Aviv or Australia jumps from 10,000 to 11,500 miles in Executive class.