JetBlue Airways will soon provide inflight crewmembers an iPad mini for use as a point of sale and document management device. Currently the iPad minis are being used by crewmembers on Mint flights, JetBlue’s new premium service between New York (JFK) and Los Angeles, and soon, San Francisco with the devices being used on all fights by April 2015. The airline is also introducing an In-Flight Service Assistant (IfSA), a purpose-built application for crewmembers to access key business applications to help deliver customer service while onboard and to identify those with special needs and TrueBlue Mosaic members.
“It’s clear the connected cabin is the next big thing, and with the introduction of iPad minis, our in-flight crewmembers will be able to know more about our customers onboard and will have a better sense of real time opportunities and challenges on the ground as we look for ways to enhance our customers’ experience with that information,” said Joanna Geraghty, Executive Vice President, Customer Experience, JetBlue Airways.
Bottom line: JetBlue is joining the trend to use technology onboard to personalize the customer experience with the ability to market to that individual based on their past purchases.