Recently, research by Environics asked 1,000 Canadians to select which of the 23 top loyalty programs they used to earn loyalty rewards in the past three months. The most popular program was AIR MILES with an impressive 72 percent. Aeroplan came in at fourth with 28 percent. Looking at the time it takes loyalty members to earn the equivalent of $100 in rewards, AIR MILES came in first with Aeroplan at second for long- and short-haul flight awards and Aeroplan dropped to the number three spot when it came to how quickly cash equivalent rewards add up.
You can find more information about Canadian loyalty programs, visit compareloyaltyprograms.ca.