British Airways has launched a new “Know Me” customer service program that aims to personalize their interactions with passengers. British Airways was the first airline to issue iPads to employees, which are used to view passenger profiles, special meal requests, travel connections and identify its most frequent elite flyers. Now, flight crew members are using use Google images to search for passengers in order to recognize and greet them when they arrive at the airport or board the aircraft.

Bottom line: While some passengers may like the recognition and attention of being welcomed by name, others may have concerns about privacy and find it intrusive.