El Al has introduced an innovative use of points. Matmid Club members can now use their points for an inflight surprise for family and friends. You can pay with points and cash, choose a gift and greeting, and the gift will be delivered to the person of your choice by a flight attendant onboard the aircraft.
Gifts include Jelly Belly candy, a Rummikub game, chocolates, El Al plane models and more.
For example, a gift of Cointreau and Max Brenner chocolates is $29 or $18 plus 36 points. The service is available on all El Al scheduled flights. To learn more, visit http://insideflyerus.wpengine.com/link/?2764
Bottom line: This would certainly be a nice surprise for someone near and dear to you and a good way to burn a few miles, especially if you only have a few miles to burn. Be sure to check out the link for more information such as when you’ll need to get your order in for the flight on which you want the gift to be delivered.