Golden Tulip Hospitality has launched a loyalty program, pleasantly titled “Flavours.”

Flavours will award points for overnight stays at Golden Tulip Hotels and offer additional benefits free of charge. Membership will be offered to guests that stay at any Golden Tulip Hotel, Resort, or Tulip Inn, Grand Pacific Suite or Resort and Pacific International Suite, Apartment or Resorts. Alternatively, guests can also register online at http://www.flavours-benefits.com

Flavours offers three membership levels: Advanced, Silver and Gold. Advanced and Silver members will be awarded four points per Euro spent (on reservation value), and Gold members will earn six points (similar conversions in other currencies). The higher the level, the more benefits offered.

Guests who become a Flavours member between now and Sept. 30 will receive an extra 100 Flavours points for their next stay at any of the hotels worldwide. In addition, they will be entered in a sweepstakes where 20 winners will receive between 5,000 to 25,000 Flavours points.

The program allows guests to earn free stays, priority on waiting lists, upgrades, early check-in and late check-out. Members may also exchange Flavours points for miles in the frequent flyer programs of participating partner airlines. Currently, those partners include Air France/KLM, Air Malta, All Nippon Airways, American Airlines, Czech Airlines, El Al, Japan Airlines, Malaysia Airlines, Northwest Airlines, Oman Air, Philippine Airlines, Qantas, Qatar Airways, Saudi Arabian Airlines, South African Airways, and Varig.