Beginning March 1, Dividend Miles Preferred members will be able to upgrade to First Class free when traveling in the U.S., Canada, Latin America and the Caribbean — a program currently offered only to its Chairman’s Preferred members.

Preferred members ticketed on full Coach fares (classes Y, B and U) are able to reserve upgrades subject to availability any time before departure. Members traveling on qualifying discount fares can reserve a First-Class seat according to their Preferred level.

Chairman’s Preferred members can request an upgrade on this type of fare at least seven days before departure. A Gold Preferred member can request to reserve the First Class seat three days before departure and a Silver Preferred member can make the request one day prior to departure. As always, any Preferred member can upgrade one traveling companion.