Best Western and Brazilian-based TAM Airlines have allied their Gold Crown Club International and Programa Fidelidade programs. TAM is the latest airline to partner with Best Western and becomes the company’s eleventh such partner.

To promote the new partnership, TAM will be included in the “Double Up with Best Western” promotion that is effective until Jan. 14. Programa Fidelidade points or Gold Crown Club points can be earned after every qualifying stay at hotels in Asia, the United States, Canada, the Caribbean and South America. Registration and membership in Gold Crown Club is required. To register, residents of the U.S., Canada and the Caribbean can visit http://www.goldcrownclub.com or call (800) 237-8483. From other locations, visit the Web site. Mention promotion code BWDBL when registering.