Despite the announcement several months ago from the President of JetBlue that they would launch their new frequent flyer program called TrueBlue in the month of April, they are so far a no show. Typical database problems have delayed the anticipated launch of this program, which from what we’ve seen is a bit different. In fact, they don’t even refer to it as a frequent flyer program. With that thought, we’ll leave you to wonder what will transpire.