Wyndham and American Express, Continental and Air France, Marriott and Asiana ... Ah, spring, when a program's fancy turns lightly to thoughts of partnership ... Continue Reading
Latest Articles
OK, But…
As we noted, Jay and others seem to get caught up in the idea that miles can only be associated with the cost of air travel to be of any value. Ah contraire, we say. Let’s look at all the things… Continue Reading
Observations and Conclusions
The result of this analysis confirms what frequent flier program members have long suspected – – the value of their frequent flier miles have decreased. This document analyzes quantifiable… Continue Reading
Comparison of Mileage Buying Power
Because reward levels vary between airlines – – so does the value of their frequent flier currency. The highest buying power is offered by airlines with the lowest reward levels such as Frontier… Continue Reading
Mileage Buying Power
The influence of the “Major Five Airlines” (American, Continental, Delta, Northwest and United) on frequent flier programs looms large in the travel industry due to the significant size and… Continue Reading
Reward Mileage Levels
For many frequent flier program members, 1995 was made significant by the dramatic increase in the number of miles required for reward travel in the continental United States. During 1995 the standard… Continue Reading
Rewards and Average Fares
IdeaWorks has analyzed frequent flier reward levels and average air fares in key U.S. markets to calculate the buying power of frequent flier miles during an eleven-year period from 1994 through 2004… Continue Reading
The Fall of Mileage Value
The value of frequent flyer miles continues to trap those who insist that miles must have some sort of “value” for them to be worth anything to the millions of members worldwide (see Joe Brancatelli’s… Continue Reading
Enhanced Benefit
One of the most amazing benefits of the Starwood Preferred Guest program (and one that has yet to be fully matched) is the Cash and Points program that allows members to spend as few as $25 and 1,200… Continue Reading
Best Western, MasterCard Offer Free Night After Two Stays
Best Western and MasterCard have teamed up to put members of the hotel chain’s Gold Crown Club International loyalty program on the fast track to a free night’s stay. Through May 15, GCCI… Continue Reading

