“The scientific theory I like best is that the rings of Saturn are composed entirely of lost airline luggage.” – Mark Russell, Political Satirist “If you restrict marketing to… Continue Reading

In last month’s cover story, “The [New] Delta Workbook” we misspelled the managing director of WorldPerks last name. He is Bob Soukup, not Soukop. Our apologies to Mr. Soukup. Continue Reading

Recently, Best Western Rewards was mentioned in DMNews, which reports trends and technologies in marketing. Mailings to Best Western Rewards card members were replaced with tailored promotions for 50,000… Continue Reading

From Feb. 1 through March 31, 2009, American AAdvantage members can earn 1,500 bonus miles for every 5,000 miles purchased through the buyAAmiles program. If you’re just short of an award ticket,… Continue Reading

American Express in Canada is offering an automatic upgrade into a new first tier in the Membership Rewards program. This new tier offers access to the exclusive First Collection of awards featuring premium… Continue Reading

Southwest Airlines has submitted an application to the Department of Transportation to operate flights between the U.S. and Canada. The application for a certificate to provide foreign air transportation… Continue Reading

AAdvantage Platinum and Gold members who didn’t earn enough elite qualifying miles, points or segments can still enjoy the benefits of elite status through February 2010–for a fee. AAdvantage… Continue Reading

Midwest Miles members can rack up 10,000 bonus miles when flying Midwest Airlines and Midwest Connect through March 31, 2009. You will earn bonus miles based on the number of trips taken. Earn 2,000 bonus… Continue Reading