As part of an aggressive new marketing effort, the loyalty program of Red Roof Inns — RediCard — has launched a new, members-only Web site that allows members access to real-time stay tracking,… Continue Reading
Latest Articles
Earthlink Offers SkyMiles Members up to 10,000 Miles
Delta and EarthLink have expanded a marketing agreement that allows SkyMiles members to earn miles for subscribing to EarthLink’s Internet services. Under the expanded agreement, SkyMiles members… Continue Reading
EuroBonus Members Can Buy Miles Online
Points.com, operator of the Points Exchange, has announced it has launched a “pointspurchase” option for SAS. Members of EuroBonus can now buy points online at http://www.scandinavian.net… Continue Reading
SkyTeam's Online Sweepstakes
The first brand awareness campaign for SkyTeam took off in February with an online sweepstakes offering trips valued at up to $35,000 to over 500 international destinations served by alliance members… Continue Reading
Hotels Continue to Cut Perks for Discount Web Site Bookings
Consumer reliance on booking hotel stays through discount Web sites like Expedia and Hotels.com has major brand hoteliers scrambling to promote their own sites. The travel slump of the past three years… Continue Reading
Love is in the Air
It’s February again, and if you’re involved in any type of romantic relationship that can only mean one thing — it’s time to get out there and shop. What’s that? You’d… Continue Reading
Wise Flyer – January, 26 2004
The WiseFlyer "Triple Play" starts with advice for a reader in New Orleans who wonders about changing to American AAdvantage to escape the plight of Delta's RJ syndrome from that city westward. The advice… Continue Reading
InsideLook — Delta SkyMiles
Listen! Do you hear that? It's the sound of Delta SkyMiles members ranting. This month we take a look at one of the largest programs around and try to figure out just why there's controversy down Atlanta… Continue Reading
Mileage Makeover – January, 26 2004
We highlight the most popular types of Makeovers we get requests for: consolidating accounts, dream vacations, and multiple account award redemption. Learn these three principles and you'll be able to… Continue Reading
Opening Remarks – January, 26 2004
Randy welcomes this year's Freddies and begs (well, he asks politely) for readers to vote. He surprises us with an unexpected statement about US Airways and their future and doesn't appear to be tired… Continue Reading