Results from Phoenix Marketing International’s recently released Hotel SCORES study examined the usage and appeal of co-branded credit cards among members of hotel frequent guest programs. Among… Continue Reading

American Airlines has extended its buyAAmiles, giftAAmiles and shareAAmiles programs. The programs, originally scheduled to end on July 31, have been extended for an additional six months to January 31,… Continue Reading

Choice Privileges members who stay two separate times at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites will earn enough points for a free night stay. Simply make reservations… Continue Reading

ATA has announced several enhancements to its Travel Awards program, including the introduction of ATA Elite status. Passengers reach the new status when they accumulate 15,000 flight activity points… Continue Reading

Continental has added a new rental car partner, Advantage Rent-A-Car. OnePass members will earn 100 miles per rental day up to a maximum 1,000 miles per rental from Advantage when they book their rental… Continue Reading

At press time, Air Canada was slated to emerge from bankruptcy at the end of September, and rumors were swirling that Aeroplan may ultimately be spun off as a stand-alone business. Marketing experts at… Continue Reading

Delta SkyMiles members now can donate miles to assist families of hospitalized military personnel via a new SkyWish partnership with Fisher House Foundation. Founded in 1990, Fisher House donates “comfort… Continue Reading

In our last issue, we told you about Northwest’s “Mileage Accelerator” promotion, through which WorldPerks members earning miles from Alamo, Dollar, National or Thrifty will have their… Continue Reading

When consumers leave a loyalty/rewards program, most (70 percent) cite the length of time it takes to build up points as the primary reason, according to a Maritz Poll commissioned by Maritz Loyalty Marketing… Continue Reading

Delta SkyMiles American Express cardholders: Are you bored with the double miles you earn at supermarkets, drugstores, gas stations, home improvement/hardware stores and the U.S. Postal Service? No? Didn’t… Continue Reading