Category Archives for "This Month In History".
Mar 1983 — Braniff launches their first frequent flyer program, the Metroplex Club, but it is discontinued in less than 12 months. Mar 1986 — Continental TravelBank members earn 250 bonus… Continue Reading
August 1986 — The Phoenix Suns, the Portland Trailblazers and the Seattle Supersonics tell players that in the future the NBA club will claim all frequent flyer miles when the team travels. The… Continue Reading
July 1988 — United Mileage Plus introduces capacity controls and blackout dates to its frequent flyer program; other airlines quickly follow. July 1989 — Eastern Airlines awards its 1 millionth… Continue Reading
June 1983 — Alaska Airlines launches Gold Coast Travel, its first frequent flyer program. June 1986 — Sheraton launches its hotel guest program, Sheraton Club International. June 1986 —… Continue Reading
May 1981 — American Airlines launches AAdvantage, the first mileage-based frequent flyer program in history. Days later, United Airlines introduces its Mileage Plus program. May 1982 — American… Continue Reading
March 1983-April 1985 — USAir officially launches its Frequent Traveler program. April 1986 — In Southmark v. United Airlines, Southmark brought a class-action suit against seven major airlines,… Continue Reading
March 1983 — Braniff launches the Metroplex Club frequent flyer program (but discontinues it less than 12 months later). March 1986 — Continental TravelBank members receive the first-ever… Continue Reading
Dec. 31, 1990 — Radisson ends its first frequent guest program — Key Rewards — citing expense and a change of direction in marketing to business travelers. Dec. 1992 — The FAA… Continue Reading
Nov. 1983 — Marriott launches its first loyalty program, called Honored Guest Awards. Nov. 1986 — The Continental TravelBank frequent flyer program becomes the first program to offer a direct… Continue Reading
August 1986 — The Phoenix Suns, the Portland Trailblazers and the Seattle Supersonics tell players that in the future the NBA club will claim all frequent flyer miles when the team travels. The… Continue Reading