Houston, We Have Relaunch! The last week of March saw several major loyalty programs relaunch. Club Carlson unifies several of the split personality features of Carlson Hotels’ former loyalty program… Continue Reading

Recent events in Egypt were dubbed the social media revolution. Information conveyed to stakeholders instantly and globally through the social network generates crowd power. “Facebook and Twitter… Continue Reading

Receiving value-added hotel benefits during a hotel stay while earning hotel points and promotion bonuses is a vital factor in my hotel bookings. Apparently, I am not in the majority of hotel guests… Continue Reading

SPG reinstituted peak season dates for Starwood Preferred Guest hotel rewards at 65 percent of its category 5, 6 and 7 hotels for 2011 and 2012. Over 100 Starwood hotels have peak season dates. Some hotels… Continue Reading

The main advice I offer frequent travelers as we journey into 2011 is to earn hotel elite status. Accelerated points earning, exclusive offers and better customer service are additional benefits beyond… Continue Reading

Ritz-Carlton Rewards launched Sept. 15, 2010 with great fanfare from the world press heralding a luxury level hotel loyalty program. Ritz-Carlton Rewards members receive Marriott brand benefits. Finally… Continue Reading

Most hotel loyalty programs announced major Fall 2010 promotions by early September with the notable exception of Hilton. Hotel chains have seriously scaled back bonus offers from the generous free night… Continue Reading

I imagine hotel company executives were popping champagne corks in July as three key performance metrics reported by Smith Travel Research finally revealed positive signs for the upscale, upper-upscale… Continue Reading

You are probably engaged in some aspect of social media like Twitter, Facebook and travel blogs. Hotels are seeking you out among the long tail of traveler niches. Long-tail marketing reaches a socially… Continue Reading

The New Norm–Big Box Hotels and Big Rebates Are big rebates the new norm for big chain hotel loyalty programs? Free nights, bonus points and miles have become commonplace incentives across the hotel… Continue Reading