Author Archives for "Randy Petersen".
Through March 31, British Airways Executive Club members who convert Starwood Preferred Guest points into Executive Club miles will be able to do so at a 1:2 rate (one Starpoint converts to two BA miles),… Continue Reading
Rewards Network and Upromise, an online college savings plan, have co-launched a new product — “Upromise Hotels by Rewards Network.” Through the program, members can now earn from three… Continue Reading
As part of an aggressive new marketing effort, the loyalty program of Red Roof Inns — RediCard — has launched a new, members-only Web site that allows members access to real-time stay tracking,… Continue Reading
Delta and EarthLink have expanded a marketing agreement that allows SkyMiles members to earn miles for subscribing to EarthLink’s Internet services. Under the expanded agreement, SkyMiles members… Continue Reading
Points.com, operator of the Points Exchange, has announced it has launched a “pointspurchase” option for SAS. Members of EuroBonus can now buy points online at http://www.scandinavian.net… Continue Reading
The first brand awareness campaign for SkyTeam took off in February with an online sweepstakes offering trips valued at up to $35,000 to over 500 international destinations served by alliance members… Continue Reading
Consumer reliance on booking hotel stays through discount Web sites like Expedia and Hotels.com has major brand hoteliers scrambling to promote their own sites. The travel slump of the past three years… Continue Reading
It’s February again, and if you’re involved in any type of romantic relationship that can only mean one thing — it’s time to get out there and shop. What’s that? You’d… Continue Reading
The WiseFlyer "Triple Play" starts with advice for a reader in New Orleans who wonders about changing to American AAdvantage to escape the plight of Delta's RJ syndrome from that city westward. The advice… Continue Reading
Listen! Do you hear that? It's the sound of Delta SkyMiles members ranting. This month we take a look at one of the largest programs around and try to figure out just why there's controversy down Atlanta… Continue Reading