ATA has announced several enhancements to its Travel Awards program, including the introduction of ATA Elite status. Passengers reach the new status when they accumulate 15,000 flight activity points… Continue Reading

Continental has added a new rental car partner, Advantage Rent-A-Car. OnePass members will earn 100 miles per rental day up to a maximum 1,000 miles per rental from Advantage when they book their rental… Continue Reading

At press time, Air Canada was slated to emerge from bankruptcy at the end of September, and rumors were swirling that Aeroplan may ultimately be spun off as a stand-alone business. Marketing experts at… Continue Reading

Delta SkyMiles members now can donate miles to assist families of hospitalized military personnel via a new SkyWish partnership with Fisher House Foundation. Founded in 1990, Fisher House donates “comfort… Continue Reading

In our last issue, we told you about Northwest’s “Mileage Accelerator” promotion, through which WorldPerks members earning miles from Alamo, Dollar, National or Thrifty will have their… Continue Reading

When consumers leave a loyalty/rewards program, most (70 percent) cite the length of time it takes to build up points as the primary reason, according to a Maritz Poll commissioned by Maritz Loyalty Marketing… Continue Reading

Delta SkyMiles American Express cardholders: Are you bored with the double miles you earn at supermarkets, drugstores, gas stations, home improvement/hardware stores and the U.S. Postal Service? No? Didn’t… Continue Reading

ATA Airlines is partnering with U.S. Bank to introduce the ATA Platinum and Business Visa cards. The ATA Visa cards provide customers the ability to earn ATA Travel Awards while also offering all the… Continue Reading

Marriott Rewards is offering members 5,000 bonus points for every third stay completed between Sept. 15 and Jan. 31, 2005 at a Marriott hotel when they pay with an American Express Card. Members can earn… Continue Reading

Northwest WorldPerks has added to its fall promotion schedule with the introduction of “Mile-Zilla.” Like other popular WorldPerks promotions, such as “Mile-Palooza,” this one… Continue Reading