It may not be strictly points-related, but a new feature at Baymont Inns’ Web site deserves special mention. Just when you thought there was little more hotels or airlines could add to their online lineup, along comes “Internet-triggered calling” from the newly redesigned http://www.baymontinns.com.

Visitors to the site will find a prominently displayed link that reads, “talk to a live representative.” Just enter your name and phone number, and a representative will call you. Schedule packed? You can opt to have them call in five minutes, 30 minutes, an hour — up to 72 hours later, whenever it’s convenient.

A small perk, perhaps, but a great example of being detail- and customer-oriented.