Alaska Airlines has launched its own Mileage Plan Shopping Mall, in cooperation with Advantex. Mileage Plan members can now shop online and earn miles at over 80 brand name stores including Eddie Bauer, Circuit City, Harry and David, BOSE, L.L.Bean, PETsMART.com and more.

The mileage award varies by merchant, but is displayed on the respective merchant’s site. Registration is required in order to earn miles and only purchases made directly through the Mileage Plan Shopping site will earn miles.

Check it out at http://www.mileageplanshoppingmall.com