Air Baltic BalticMiles says it is the world’s first loyalty program directly involving members in program design, promotions design and partner recommendations. To supplement the process, the program offered 5,000 points to the first 20 ideas receiving 100 “likes” on Facebook, with three ideas selected by BalticMiles getting 100,000 points each. Stay tuned at http://www.balticmiles.com to see how the program develops.