Choice Hotels Europe has added video footage of the majority of the hotel group’s U.K. properties including Comfort, Quality and Clarion brands. Visit choicehotelsuk.co.uk to view the videos and get a visual summary of the hotels and their amenities. The videos are hosted by the general manager of the hotel who introduces the property and outlines the hotel’s features and services.

This is part of a larger initiative to offer video footage of all Choice-branded hotel properties in the U.K., France, Germany, Italy, Czech Repubic, Ireland and Portugal on the hotel’s individual websites as well as ChoiceHotelsUK.co.uk and ChoiceHotels.eu. The videos will also soon be available to view on the recently launched Choice Hotels Europe YouTube channel.

Choice Privileges has also launched an online mall for members in Europe. Members residing in European countries can now earn points when shopping at over 2,000 European retailers.

Bottom line: Choice Hotels are franchised so the videos lets the individual properties showcase their hotel. We viewed the video for the Quality Crown Hotel Hyde Park and were sold on the property. It’s a good way to entice guests.