Members of Midwest Airlines’ frequent flyer program can now earn miles when they shop online through the new Midwest Miles Mall.

Midwest Miles members will earn miles by shopping online from any of the 32 merchants participating in the program, including 1-800-CONTACTS, AVON.com, Bass Pro Shops, Buy.com, Cooking.com, drugstore.com, Gap, Golf Galaxy, Hickory Farms, Lands’ End, Luggage Online, Office Depot, Inc., Old Navy, Overstock.com, SkyMall, Sony, StarbucksStore.com, Timberland and Wine.com. New merchants will be added to the program on an ongoing basis.

To earn miles for purchases, members must access the merchants via http://www.midwestmilesmall.com