Winning his 12th international eating title, 62-year-old Rich LeFevre of Henderson, Nev., was crowned “World Birthday Cake-Eating Champion” in New York for consuming a five-pound cake in 11 minutes, 26 seconds to celebrate the first birthday of TripRewards, Cendant Hotels’ loyalty program.

LeFevre, who goes by the nickname “The Locust” and at 130 pounds was among the lightest contenders, beat a dozen hungry, wide-mouthed professional eaters including Eric “Badlands” Booker, 36, of Copiague, N.Y., who placed second and claims 12 international titles, and Tim “Eater X” Janus, 28, of New York, the world’s tiramisu-eating champion, who placed third.

The contest, sanctioned by the International Federation of Competitive Eating, was held in Grand Central Station before a crowd of spectators and commuters, many of whom stopped by to see legendary former Chicago Bears defensive tackle William “The Refrigerator” Perry participate as an amateur contestant.

In addition to a trophy, LeFevre received one million TripRewards points. The other contestants each received 25,000 TripRewards points. One million TripRewards points can be redeemed for 166 free hotel nights, five months’ of car rentals, 181 $25 gift cards, 30 mountain bikes, 68 blenders, or 18 plane tickets.

Replays of the event can be viewed on the Web at http://www.triprewards.com/cake