Intelligence – August, 31 2004

by Randy Petersen

Intelligence – August, 31 2004
  • At the same time British Airways announced the end of its relationship with Sixt Car Rental (effective Oct. 31), the European giant teamed up with Points.com to allow Executive Club members the opportunity to purchase miles …
  • Marc Resorts Hawaii has joined Rewards Network Hotels (formerly Hotel Rewards by iDine). Members can earn up to 10 airline miles for every dollar spent on the room rate by booking hotel stays online at http://www.rewardsnetwork.com …
  • As of Sept. 21, Hilton HHonors members will be able to convert HHonors points into KLM Flying Dutchman miles. Every 10,000 points are worth 1,000 miles with a minimum conversion of 20,000 points …
  • Lufthansa Miles & More has teamed up with Transrapid in Shanghai. Members traveling on the Transrapid route between Shanghai International Airport and the financial district of Pudong will earn 250 miles per route traveled in first class, or 125 miles in second class …
  • Reminder: Effective Dec. 31, the option to convert Membership Rewards points into Marriott Rewards points will end …
  • America West Airlines has announced a marketing relationship with NetBank. FlightFund members can earn miles when they register for banking services such as online checking accounts, money market accounts, direct deposit and online bill payment services …
  • Air India and Lufthansa have signed a strategic alliance agreement paving the way for joint development of air services on the India-Europe-U.S. route. The alliance covers global code-sharing, harmonizing sales and marketing and a joint frequent flyer program. Air India is also in discussions with UK-based regional carrier British Midland, which could include the seeking of slots at London’s Heathrow airport for its five flights planned for next year …
  • China Southern Airlines has announced that InterContinental Hotels Group and China Southern Airlines have created a new partnership which will allow members of the respective frequent travel programs — Priority Club Rewards and The Sky Pearl Club — to earn and redeem airline miles or reward points when flying with over 40 airline partners or staying at any of the 3,500 InterContinental, Crowne Plaza, Holiday Inn, Express by Holiday Inn, Staybridge Suites and Candlewood Suites hotels worldwide. InterContinental Hotels Group currently manages more than 40 hotels in Greater China in major Chinese metropolitan markets …
  • Chilean airline LAN and Mexico’s state-owned Grupo Cintra have formed a code-sharing alliance to expand each airline’s geographical reach. The Cintra Group controls Aeromexico and Mexicana de Aviacion. The agreement allows passengers of both airlines to accumulate and redeem miles on both networks. The code-sharing scheme will be in place as of the fourth quarter of 2004 …
  • Adam Burke has been named senior vice president and managing director, Hilton HHonors Worldwide. Previously, Burke served as vice president, marketing, North America for Hilton HHonors Worldwide, a position he held since June 2001. In his new role, Burke will be responsible for the worldwide marketing and operations of the HHonors program.

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