United Mileage Plus has selected Unica’s Affinium Suite to enhance its marketing technology platform and improve the effectiveness and efficiency of its marketing programs. A cross-functional team at Mileage Plus chose Unica’s Affinium following an intensive selection process. The company is using Affinium for a variety of email and direct-mail campaigns designed to increase Mileage Plus membership levels and enhance membership retention rates.

Guess this means we’ll be seeing even more selective one-to-one bonus offers (for us ALL to talk about).