With the recent success of its hotel rewards program, iDine has decided that a new name is in order.

Rewards Network Inc. has been unveiled as the new corporate identity for iDine, one of the leading providers of loyalty and rewards programs. The new name was selected to reflect more closely the expanded business focus of the company. The company’s stock will continue to trade on the American Stock Exchange under the ticker symbol IRN.

Founded in 1984, the company has a long history of providing loyalty rewards programs to a growing base of merchants and members. Rewards Network has 3.3 million active members, and approximately 10,800 restaurants and 6,700 hotels participating in its rewards programs.