Marriott recently changed the way in which they reward their Platinum members. In the past we (Platinum and proud) would shuffle into our rooms late at night and look around for the Platinum guest box of gift water and other goodies. It saved us from a no-dinner headache many a time, but we always felt compelled to lug around that box when leaving the hotel lest we be perceived as ungrateful.

Now Marriott has adopted a new approach. Available in U.S. and Canada locations, Platinum members should ask for a “Platinum Arrival Gift Menu” upon check-in at full-service Marriott and Renaissance Hotels. You can select a beverage (choices are Coke, Diet Coke or Sprite; bottled water; 1/2 bottle of Meridian Merlot; 1/2 bottle of Meridian Chardonnay or a Sam Adams Boston Lager) and a snack (cheese and crackers; premium mixed nuts; pint of ice cream). Take the menu, call room service and your choices will be delivered to you. We find this to be one of the best new innovations of the year among hotel program benefits.

Inside Thought: Did you ever in your wildest dreams think that your loyalty to Marriott Rewards would earn you a Sam Adams Lager?