What better way to start the new year than with a lucrative new bonus promotion?

Through March 15, Membership Rewards members who transfer a minimum of 10,000 points to their Continental OnePass account will earn a 25-percent conversion bonus. This appears to be turning into an annual affair between the two programs, as the same promotion was run in February and March of 2002.

There is no limit to the number of points that may be transferred and members must register for the promotion at http://www.continental.com/ onepass/news. Once registered for the promotion, members can complete a transfer by calling (800) AXP-EARN. The first 2,500 people who register and complete a transfer will earn an additional 2,500 bonus miles.

March 15 also marks the final day for Freddie voting — coincidence or shrewd marketing? You make the call.