China: Super 8 Launches Loyalty Program

China: Super 8 Launches Loyalty Program

Super 8 Motels has launched a loyalty card program in China, providing free room nights and discounts at participating properties, up until the end of March 2007.

The stamp card-based promotion called Super 8 Night is aimed at the brand’s most loyal customers, including walk-in guests, national corporate customers, and those booking by Internet or telephone. Those who stay at participating Super 8 hotels for seven nights will earn a free “Super 8th Night.”

Additionally, guests who stay for only two nights earn a third night for 68 percent of the published room rate.

Each time a guest spends a night in a participating hotel, the front desk manager will add a sticker to the guest’s Super 8 Night Card. When either two or seven stickers are accumulated on the card, the guest is eligible to claim their discount or free night.

During the launch period more than 500,000 Super 8 Night Cards are being distributed.

The loyalty card can be obtained at the front desk of any participating Super 8 hotel, or picked up from full page advertisements in the April 2006 editions of in-flight magazines (including China Eastern Airlines and China Southern Airlines).

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