Singapore Airlines enhances its Premium Economy

a man standing in front of a table full of food

Singapore Airlines today unveiled its revamped Premium Economy Class in-flight experience, which includes an improved and expanded selection of food and beverage options, as well as a new amenity kit.

InsideFlyer was invited to Singapore to join the media event to unveil its revamped Premium Economy Class in-flight experience.

Premium Economy Class customers will from March 31st 2024 be offered a glass of Charles de CazanoveBrut Tradition NV champagne shortly after take-off.

They can peruse a hard copy menu card that lists the wide variety of meal, snack, and beverage options that are available on their flight.

Their selected meals will be served in elegant custom-made porcelain Premium Economy Class serviceware.

On flights that are at least seven hours long, an all-new Out of the Woods amenity kit, designed exclusively for Premium Economy Class customers, will also be available.

a group of rectangular white bowls with food in them
Photo: Henrik Olsen

These mark the first comprehensive revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was introduced in 2015, allowing the Airline to continue delivering a distinctive level of service to customers.

a man standing at a podium with a large projector screen
Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines. Photo: Henrik Olsen

Since its introduction in 2015, Premium Economy Class has become popular with our customers. They appreciate the added amenities, heightened comfort, and the extra personal space it offers, all at an excellent value.

At Singapore Airlines, though, our philosophy is to never stand still. We regularly gather customer feedback and conduct market research, learn more about the evolving value drivers for travellers, and find innovative ways to continue delivering a personalised and world-class in-flight experience.

Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.

Mr Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines

Dining Options

SIA has developed over 200 new appetisers, main courses, and desserts as part of this expansion of the Premium Economy Class in-flight meals. Premium Economy Class meals will consist of a seasonal appetiser, main course, bread, dessert, and cheese and crackers, all served on a full-sized tray.

a table with food on it
The different in size of the old and new tray is easy to spot. Photo: Henrik Olsen

Upgraded bread options will also include croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers include garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with hot smoked salmon, and seasonal variations of Japanese cold noodles with soba sauce.

food in trays on a table
New garlic bread rolls for lunch, dinner, and supper. Photo: Henrik Olsen

Customers may choose from two premium main course options, either international or Asian cuisine, on every flight.

a plate of food with vegetables
Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin. Photo: Henrik Olsen

Highlights include new dishes such as Beef Bourguignon served with bacon, mushrooms, vegetables, and potato gratin, 

a plate of food on a black surface
Bak Chor Mee. Photo: Henrik Olsen

Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a combination of jasmine rice and brown rice, and seasonal vegetables with egg.

a man standing next to a table with food
Over 200 new meals have been recreated or is brand new. Photo: Henrik Olsen

Customers may also choose from an expanded Book the Cook menu, which features up to 20 dishes available on rotation, for pre-order at least 24 hours before departure. This includes popular choices such as Singapore Style Seafood Hor Fun and Chicken Biryani, as well as new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes such as Mushroom Eggplant Meatballs.

a tray of food and a bottle of water
Enjoy a Chocolate Feuilletine Cake as dessert. Photo: Henrik Olsen

Customers can enjoy delectable desserts that have been specially crafted for them. These include Chocolate Feuilletine Cake, Mascarpone Cream Cake, as well as Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, as well as upgraded cheese and crackers.

Lending an air of elegance, the meals will be served in contemporary stoneware glazed porcelain serviceware. These will be presented on a linen-lined tray, along with neatly tucked silverware.

a woman standing in front of a table of wine
New wines have been selected and still offering Champagne

Complementing the meals are a selection of wines and Champagne, curated by SIA’s panel of wine experts exclusively for the Premium Economy Class cabin. In addition to the Charles de CazanoveBrut Tradition NV champagne, customers can choose between the 2023 Wairau River Sauvignon Blanc and the 2022St Hallett Faith Shiraz. An extensive selection of spirits including whisky, gin, vodka, signature cocktails like the Singapore Sling, and a variety of beers, will also be available.

baskets of tea bags on a table
New teas are a part of the choices. Photo: Henrik Olsen

Peppermint and Chamomile teas, as well as hot chocolate from Cadbury, have also been added to the non-alcoholic beverage selection. These complement the existing wide range of options including soft drinks, fruit juices, coffee, and teas.

a basket of food on a shelf
Selection of snack options between meals. Photo: Henrik Olsen

Between meals, customers can request for new snack options such as almonds and cashews. These are on top of the existing wide variety of snacks such as potato chips, assorted buns, sandwiches, muffins, as well as flavoured popcorn.

Brand New Premium Economy Class In-flight Amenity Kit

SIA has partnered with Out of the Woods, a US-based manufacturer of eco-friendly and sustainable lifestyle products, to introduce a new amenity kit for Premium Economy Class customers.

a group of bags and eye masks
Out of the Woods is making the new Singapore Airlines Premium Economy Amenity Kit. Photo: Henrik Olsen

The amenity pouch is made from eco-friendly Forest Stewardship Council (FSC)-certified kraft paper fabric, and includes eyeshades and slippers made from recycled PET material. The kit also incorporates a lip balm packaged in biodegradable material. Toiletries, such as dental kits and moisturisers, will continue to be available in the lavatory.

Pictures: Henrik Olsen / InsideFlyer