Gulf Air has made two key managerial appointments in its marketing department to aid the airline’s development and expansion plans. Meher Ardeshir Parakh and Michael Johnson will play an active role in examining and redefining every aspect of the Gulf Air brand.

Parakh has been appointed as manager of brands and product development as part of the ambitious three-year strategy approved by the airline’s board last December.

Johnson has been appointed to replace her as the new manager of Gulf Air loyalty programs.

Johnson will oversee Gulf Air’s Falcon Frequent Flyer program and manage its development in line with the three-year plan.

He holds an Associate Diploma in Business from the Royal Melbourne Institute of Technology and brings nearly three decades of marketing experience to the position.