“After buying onefinestay, Accor looks further to enhance their ‘beauty’ towards Millennials. Interesting developments abound which target these ‘nomads’ incl. from Accor and other hotel groups, Moxy by Marriott comes to mind as well.”
This is what InsideFlyer member uggboy posted in response to this official announcement from AccorHotels that the hospitality industry will be revolutionized with its newest “disruptive” brand — to be known as JO&JOE, which is expected to expand rapidly by opening 50 properties by the year 2020, with locations including Paris and Bordeaux as soon as 2018 — as well as in Warsaw, Budapest, Rio de Janeiro and São Paulo.
JO&JOE: The New Disruptive Hospitality Brand From AccorHotels
Focused on being an economy brand for the demographic of people known as Millenials with room rates starting at 25 euros per night — generally individuals who are aged in their 20s and 30s — JO&JOE properties will be located “in bustling city-center locations” which are convenient to public transportation; and fewer than 15 minutes away from attractions and major points of interest. Food will be available from a menu where the prices start at ten euros; and the bar is expected to be central to the social experience.
Directly from the aforementioned press release is what to expect as part of the experience:
The Happy House — one example of which is shown at the top of this article — is a private area where “Tripsters” can relax, work, cook or wash their clothes, just like at home.
Together, which embodies the essence of the brand, is an ingenious modular sleeping area that guests share without sacrificing privacy. In addition to spacious beds, private lockers, reading lights and USB ports, guests have access to shared recreation areas and bathrooms.
Yours consists of rooms and apartments for two to five people with a private bathroom and, depending on the format, a kitchen area. Ideal for small groups and families, the space offers a completely different look from a conventional hotel room thanks to originally shaped and extremely comfortable beds.
OOO! — or Out Of the Ordinary — offers unexpected accommodation for people traveling alone or in groups of up to six people. Different at each JO&JOE venue, these original formats include yurts, hammock and caravans and ensure guests have unforgettable experience.
The press release refers to JO&JOE properties as venues and not hotels; and the experience evokes the sense that JO&JOE properties are a hybrid of hotel and hostel — which is an interesting concept.
Time will only tell to prove as to whether or not the JO&JOE concept is successful — as well as whether or not you would consider staying at one.