Well, with that back-to-school season upon us, it’s only natural our thoughts turn to books, tuition, new clothes, class assignments and … a credit card? That’s right, frequent flyer programs are starting to put ideas in your head. Note this new marketing message from United Mileage Plus:

Parents, get a Mileage Plus Visa for your young adult.
No annual fee
2,500 bonus miles
Build good credit
Earn 1 mile for every $2 spent

If you think resistance is futile for cell phones for your kids, this latest challenge only provides a single question — who gets the miles?