Radisson Hotels & Resorts has launched “Express Yourself,” the hotel industry’s first, new generation online check-in process. At the core of this expedited hotel check-in process is the ability for guests to check in via the Web at their convenience and provide preferences in advance of their arrival, eliminating a lengthy check-in process and providing more control over their hotel experience. The new system was designed to support Radisson’s new brand strategy focused on identifying and enhancing key guest touch points and enabling choice.

“Express Yourself” features a three-step process. First, guests reserve a room via any Radisson booking process (Web site, call center, hotel direct or through a travel agent). Then, seven days prior to their visit, they will receive an e-mail inviting them to “express” themselves by checking in at the Radisson Web site ( http://www.radisson.com ). Personal preferences might include the request for a specific room location (examples include proximity to elevators, high or low floor), high-speed Internet access, enrollment in the Gold Points Reward program or other special service requests.

Upon arrival, they only need to identify themselves at the front desk. They will receive a key packet and hotel information — with no waiting. Guests can utilize Express Yourself up until 6:00 p.m. on the day of arrival and at least two hours prior to check-in for all stays at Radisson hotels in the Americas.