In an article titled “Guilt trip: Luxury travelers tone it down in hard times” in USA Today, we found this: “Josh Friedman, a luxury travel consultant in San Francisco, relates how a wealthy Pasadena couple, ‘the kind of people who book $3,000-a-night suites,’ called him to say they’re cutting back 50 percent on everything and had him redeem frequent flyer miles for a trip to the East Coast.”