The Aeroplan eStore currently has 90 retailers where shopping will earn you Aeroplan miles. Recently, the eStore expanded their hotel categories to include Aeroplan partners such as Choice Hotels and InterContinental Hotel Group properties, which means that Aeroplan members who book hotel stays through the eStore, and then show their Aeroplan membership card at check-in, will effectively earn double miles for the stays–and triple miles if you use an Aeroplan co-branded credit card to pay for the stays.

And just in time for the holiday season, Aeroplan promises more Canadian retailers in the electronics, apparel and cosmetic categories and will feature special offers.