FFPs Save the World

FFPs Save the World

Worldchanging.com is calling for governments to adopt a “Green Credits” scheme–much like frequent flyer programs. According to the site, “Green Credits are based on consumer loyalty reward schemes–a simple, proven and widely accepted model. Citizens are awarded Green Credits for every verifiable action that they take to reduce their carbon emissions.” They can then use the credits they’ve earned to receive a cash rebate or tax reduction.

The site looks to FFPs as an example, “Technology to support reward schemes is readily available, cost-effective and proven. American Airlines, for example, operates its AAdvantage air miles scheme for 63 million members–more people than there are in France.” Worldchanging is an online magazine based in Seattle.

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