Cendant Hotel Group has launched its summer TripRewards promotion, “Stay a Spell,” on the heels of the release of Columbia Pictures’ “Bewitched,” staring Nicole Kidman and Will Ferrell.

Through Sept. 15, consumers checking in to TripRewards affiliated hotels in the United States and Canada can receive a Bewitched movie-themed coupon booklet valued at about $250.

Coupon offers include a free car rental upgrade and discounts on shopping and entertainment and more.

During the promotional period, TripRewards members can enter a sweepstakes for daily and monthly prizes. Every day during the period, TripRewards will give away gas cards valued at $100 each in an online instant win game. Four times during the period TripRewards members can win one million TripRewards points. (One million TripRewards points can be redeemed for 166 free hotel night stays, five months worth of car rentals, 181 $25 gift cards from top retailers, 30 mountain bikes, plasma screen televisions, or 18 plane tickets, in case you were wondering.)