Canada: Choice Hotels Offers Real-Time Program

Canada: Choice Hotels Offers Real-Time Program

Canada’s largest hotel chain will shortly be launching a “real-time” rewards program.

“Choice Club Plus” will offer real-time status and point information directly on the customer’s receipt at any of the chain’s 260 Canadian locations. Unlike most other programs, where miles and points take weeks and months to post, Choice Club Plus will allow its 135,000 members to instantly assess their status and more readily avail themselves of redemption opportunities.

Choice Club Plus members earn 6.5 points for every dollar spent and can redeem their points with various Canadian merchants, including Sears and Esso.

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