Virgin Australia and Singapore Airlines Create a Unique Frequent Flyer Partnership Announcing Currency Conversion Between the Two Programs Starting in November
In a bold move, Virgin Australia and Singapore Airlines have announced a unique frequent flyer partnership where members of both programs will be able to convert their program currency from one program to the other starting this November.
Members of Singapore Airlines KrisFlyer will be able to convert their miles into Virgin Australia Velocity Frequent Flyer points, and vice versa—the details of the miles/points conversion have not been announced.
The carriers already have a strong partnership, allowing members to earn points/miles as well as status credits on each other’s flights along with the ability to redeem their frequent flyer currency for flights on the partner airline. Some reciprocal elite benefits are also offered. Singapore Airlines belongs to the world’s largest global airline alliance, the Star Alliance, and Virgin Australia does not belong to any global airline alliance.
You can read about the new agreement HERE. And go HERE for information from Singapore Airlines about the Virgin Australia partnership. And go HERE for information from Virgin Australia about the Singapore Airlines partnership. (Currently the new information is not showing up on the airlines’ websites but will appear closer to the launch date in November.)
INSIDE|Point: The carriers hope to improve their profit margins and successfully compete with other airlines as well as grow their membership base. This will be an interesting experiment to follow.